Why You
The scarf becomes
part of an identity still forming.
The concept behind this activation is simple: one scarf, worn by two very different women. The scarf stays the same. What changes is everything around it — the life, the history, the way it's held.
You were chosen because you represent something the brand deeply believes in: identity that is actively becoming. You're at the beginning of something — a career, a self, a story that's still being written. That is not a small thing. That's the most interesting place to be.
When you wear the Lumina Scarf, it doesn't define you. It becomes part of you. That's the story we want to tell.
What You Represent
Becoming
A woman whose identity is actively taking shape. Fashion, for you, is a tool of projection and self-construction.
Possibility
You're at the beginning of your story. That openness is visible — and it's exactly what this activation needs.
Forward Motion
You're figuring out which pieces are yours. That process of discovery is the most honest thing we can put on camera.
The Object
The Lumina Scarf
The Lumina Scarf is inspired by stained glass — something that is broken and reassembled into something beautiful. It embodies the philosophy that in order to understand happiness, you have to know sadness. That both can be true at the same time.
Limited to 350 sequentially numbered pieces. The pattern has no symmetry. No two sections match. The colors are all different. That's not a flaw — it's the design. Just like you.
"No two sides are quite alike; each fracture, fragment, line, and color is unique, just as we are."
— Natali Alexander
Your Schedule
Monday, March 30
Why These Locations — In Your Words
You chose the three places that represent you most. That's the whole concept — your world, your story, your scarf.
Your Room
Place where you create
Your Street
Place where you exist
Your Car
Place where you're most yourself
Location 1
12:30 PM
Your room
Your Room — The Place Where You Create
7531 Apple Springs Ave, Las Vegas
We start where you start — your room. The place where you create. Alex will photograph you here, and we'll also be capturing iPhone BTS throughout the day. This is your space, your world. We're just here to document it.
Alex photographing. Gabby supporting. iPhone BTS throughout.
Location 2
Your Street
& Your Car
Apple Springs Ave — The Street You Grew Up On
Apple Springs Ave, Las Vegas
The street you grew up on and still live. You in your car, driving down your street — the place where you exist, the place where you're most yourself. This is lifestyle photography, not a posed shoot. It's you being you.
Alex photographing. iPhone BTS continues.
Studio
3:00 PM – 4:00 PM
Video interview
Jerry Metellus Studio
3729 Topawa St, Las Vegas, NV 89103 · Trevor arrives 2:30 PM to set up
A relaxed, intimate video interview. Not a formal sit-down — more like a conversation that happens to be on camera. Gabby will be asking the questions. The questions are about your story, not fashion. You'll have seen them in advance. The best moments always come from what happens between the questions.
Trevor on RED Dragon 6K. Alex leads lighting, sound, and BTS video.
What to Wear
Wear what is yours.
The entire concept of this activation depends on authenticity. We are not dressing you. We are photographing you as you are.
Wear what you would actually wear in your room, on your street, in your car. The scarf is the only constant — everything else belongs to you. Gabby will have a brief conversation with you before we begin about what feels right, and we'll take it from there.
The scarf's palette — soft ochre, twilight gray, gossamer blush — works beautifully against a wide range of tones. But trust your instinct. You know what feels like you.
A Few Notes
The scarf is provided
We'll bring multiple Lumina Scarves. You don't need to worry about it.
Your spaces are the set
We're photographing you in your actual room, your actual street, your actual car. No need to clean or stage anything — authenticity is the whole point.
Comfort over everything
If something doesn't feel like you, say so. This only works if it's real.
The Conversation
Questions to sit with.
The Lumina Scarf is inspired by stained glass — something that is broken and reassembled into something beautiful. These questions explore that same idea in your own life. There are no right answers. The best moments will come from wherever the conversation takes us — Gabby will guide it. Read them in advance if you'd like, or come to them fresh.
The interview starts light and builds toward depth. The most honest moments will come 10–15 minutes in, once you've forgotten the camera is there. Don't worry about performing — just talk.
To Start — Warm-Up
What's the first thing you put on in the morning that makes you feel like yourself?
When you get dressed, are you dressing for yourself or for the world?
What does your style say about you that words don't?
Describe a place where you feel completely at ease. What makes it that?
You chose your room, your street, and your car as the places that represent you. What do those three places have in common?
What does your room look like right now — and what would someone learn about you just from seeing it?
The Heart of It — Core Questions
The scarf is inspired by the idea that in order to understand happiness, you have to know sadness — that both can be true at the same time. Where does that land for you in your own life?
What's something you went through that was really hard, that you can now see beauty in?
When you look at the pattern on this scarf — the asymmetry, the way nothing matches perfectly — what does that remind you of in your own story?
Life is messy and it's different for everyone. How has the mess in your life shaped who you are right now?
Do you feel like you had to break to become who you are? Or were you always this person?
What does it mean to you to put the pieces back together on your own terms?
Can you hold two opposite things at once — happiness and sadness, strength and vulnerability — and still feel whole?
Just For You
At 22, you're still figuring out which pieces are yours. How do you know what to hold onto and what to let go of?
You said your car is where you're most yourself. What is it about that space that lets you be honest about who you are?
What's a part of your life that felt broken at the time that you can now see differently?
What do you want people to see when they look at you — and what are you still figuring out how to show?
Do you feel like you're building yourself, or discovering yourself? Is there a difference?
These questions are a starting point. Gabby has a relationship with you and will take the conversation wherever it needs to go. The most important thing is that it feels real. Silence is okay. The pause before an answer is often more powerful than the answer itself.
Thank You
Becoming.
That's the whole story.
We are grateful you said yes. What we're building together is not a product campaign — it's a portrait of a woman who is actively figuring out who she is. That's you. And that's exactly what makes this powerful.
If you have any questions before Thursday, reach out to Gabby. She'll take care of everything.
Your Contact
Gabby Bedoya — Second Wind Media